Use the Power of Social Media Promotion to Supercharge Your Traffic

We all know how important it is to have a content-rich website. Promoting these sites across the internet has in the past involved everything from search engine optimization to paid keyword referrals to link popularity campaigns. However, one of the most effective and relatively new methods to promote content-rich web sites these days, is through social media promotion.

What is “social media promotion” you ask? Simply, as defined by Wikipedia, social media:

“describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.”

Part of the Web 2.0 revolution; another catchphrase describing the new generation of web sites that have users that submit their own text, video and picture content; social media promotion can take many forms.

Usually, these technologies and practices take non-search engine forms and can involve such technologies as chat forums, message boards, blogs, podcasts, and wikis. Simply, social media can be considered ANYTHING that you can use to build a community to rally around. A well-run social media campaign can drive huge amounts of traffic to a website and can determine whether a new idea, website or startup ultimately takes off or not.

There are literally dozens of social media sites active across the internet today. Below are brief overviews of what I would consider the five most popular:

Digg ( – the big boy of social media sites. Digg was formed initially with a tech focus and is still the end all for all tech or computer specific content items that you wish to pull across to the masses. Digg has however become so popular that its scope has now expanded to cover most any item of interest. ( – a close second to Digg in the area of backlink generation. The primary purpose of is to store your bookmarks online; in that regard, it’s actually more community-focused then Digg. The ability to store your bookmarks online and add more from anyplace in the world, actually encourages cross-linking among site members who share similar interests. This in turn allows you to promote your own content to a shared community with similar interests, generating those much needed backlinks for site promotional purposes.

Technorati ( – the recognized authority on what is going in the world of weblogs. The main strength of Technocrati is the ability to keep tabs on your online visibility. The site allows you to keep tabs on who is linking to you, where you are being mentioned online, what kind of progress your site is making, and how your competitors are doing in comparison. The site can be indispensable if you routinely visit a lot of blogs and want to be updated on them when their content changes.

Wikipedia ( – online only since 2001, Wikipedia is now the world’s largest reference website on the planet. The content of Wikipedia is free and collaboratively written by people all around the world. This site is so popular that a search of most terms will display a Top 5 Wikipedia result in Google. It is worth noting that if your website is not already one of the strongest entries on the web, a listing on Wikipedia could actually “outrank” your own website. Therefore, make sure this result is actually truthful and complimentary, whenever possible.

Facebook ( – primarily driven by young adults, this social media site now numbers over nine million users and is still growing. Facebook helps you keep tabs on members’ profiles, at least those you can access. Recent changes to the site have made it very marketing friendly and a must-use if you have a college friendly product you wish to publicize. Members can purchase “facebook flyers,” which starting at $5, can be displayed 10,000 times a pop. Pricing increases based on frequency and number of days shown. Facebook groups are also very popular and very loyal, find something that connects with your group or the site and the results can be highly viral.

Getting your content noticed on these sites isn’t easy, but there are ways to prepare your content in such a way as to be considered “social media optimized.” This SMO approach is becoming a new concentration area for current SEO firms and can involve any of dozens of different approaches.

Here are five effective SMO rules that you can implement immediately when preparing your content for future social media campaigns:

  1. Make your site linkable – also known as increasing your linkability, make it easy for outside parties and social media sites to link to your content. This can be done in a variety of ways, the easiest being to establish a blog on your site. If blogs aren’t your thing, maintaining free white papers, content-rich articles and resource pages that contain lots of useful links in one place, are great ways of increasing the linkable nature of your website.
  2. Make bookmarking or social tagging easy – adding bookmarking buttons has been around for awhile. Go beyond this, though, by including a “delicious this” text link at the bottom of a post, and a Digg button near the top of the article. This format has been shown to be the most effective for generating votes for your content.
  3. Start participating today – join the conversation on your site or in your site niche today. Start blogging on your own or make it a point to visit leading forums that target your audience and join the discussion . Answer some questions, provide some needed advice, and drop some “buzz” about your site at the same time; you won’t be sorry.
  4. Reward helpful users – helpful or valuable users to your site that contribute noticeably to the site’s content and audience should be recognized and rewarded. This can take the form of a simple PM thank-you or a note on the forums themselves. The result of this is two-fold: you keep these valuable community members on your site, and you gain vocal champions of your site to outside members and sites they in turn visit.
  5. Reward inbound site links – obviously the more inbound links your blog and site can generate, the better. This is still the singular method by which a site rises in the search rankings. Reward linking sites by providing them a permalink to use and listing them on your site in return. This simple act of acknowledgment provides the return gift of visibility and is never a bad thing.

The role of social media promotion to drive content is a continually expanding field. Even an examination of the main sites referenced above doesn’t begin to cover the viral social content impact of such popular social media mechanisms as YouTube videos or Flickr photo slides and galleries.

If planned and implemented correctly, social media promotion can be invaluable. The site visitor is in command, so why not start building a relationship with them, even if it’s on their terms?

Beyond The Newbie Internet Marketer – Getting The Help You Need!

Internet marketing can be as complex as any brick and mortar business or it can be very simple and easy to run or operate. The fact is, that if you, as a new online business marketer, want to go beyond the newbie stage to a intermediate level you will need to learn different aspects of online business marketing. This in itself can often prove to be a major obstacle for many just starting out. So how can a new internet marketer overcome the tons and tons of information overload that often come with the IM learning curve? What can they do if they find that they can’t get together a IM plan, or they just can’t seem to get started with the one that they do have? What can a individual do to get the help they need? If you are trying to move beyond the newbie level this article will point you in the right direction in getting the help you need.

Most online marketers will come to a point in their online marketing efforts that they find that they feel stuck and can’t seem to get past a problem, or obstacle in their way. This can easily occur when the newbie tries to go it alone by attempting to him/herself. This can be such a discouraging time that many give up their goals, dreams and aspirations to become a successful internet marketer. Don’t let this happen to you. If you should find yourself in a similar situation you can take a different course and ask other more experienced and successful people for help.

On way of getting help and direction from others is to find yourself a mentor. Finding a mentor to help you may not always be the easiest thing to do, while there are those who have the qualifications to mentor, they are not always available because of lack of time to spare, maybe the demand for their help is so great that they have no more openings to take on new students or it could be that the cost of their programs are simply out of your price range.

There are alternatives, once you have decided exactly what it is that you want a mentor to be qualified to show you. Preferably they should be a expert in your internet marketing niche. For instance, if your niche is weight loss your mentor should be someone who is a expert or has been successful in that particular niche. This is a very simple yet important concept, don’t underestimate it. One of the best ways to get the help you need is to join a internet marketing forum, not only are the majority of them free to join but you can find some of the best information, answers, and help you can get from experienced online business owners who are more than willing to give you advice on a multitude of IM subject matter or a problem you may be currently dealing with in your business, you don’t have to be experienced to join.

The key to being successful in these forums is to be willing to give back as you learn, to be courteous, and “FOLLOW THE RULES” These forums are also a great way to form relationships with o the more experienced internet marketers in your niche, this can lead to finding the mentor and long term help that you need to be successful yourself.

One more way that you can get the help you need depending on if you have become efficient in a particular aspect of internet marketing skills you may be able to use this talent as something to offer another internet marketer as a thing of value to set up a working partnership that will be mutually beneficial to the two of you. By forming such a business union you create the opportunity to learn from your partner many things that he or she knows that you didn’t and “visa versa”. What can be a easier way to get the help you need. You may ask. Where can I find someone willing to form a joint venture with me? A good place to start would be the internet marketing forums that I spoke about earlier, they are a very good place to meet internet marketers in your same niche at different levels of experience and success that would be willing to hook up with you for mutual benefit..

You can find the forums that you will join by doing a simple Google search, visit the site to see if it is one you would be interested in joining. One of the most popular forums used by internet marketers is “Warrior Forum” where you can find all sorts of individuals capable of giving advice or mentoring on any aspect of internet marketing.

There you have it, a few different ways to find the help you need as a new internet marketer to expand your internet marketing horizons. Use the information mentioned in this article to take advantage of how and where to get the all important help available to help you to grow beyond the newbie internet marketer.

Online Home Based Business – Mom and Pop Store Or a Franchise?

You have a dream of owning your own business, but you don’t know where to start, should you look at an online home based business, mom and pop store or a franchise opportunity.To start a mom and pop business you would look at your home town and do some research on the variety of business already established, any skills you have, how much capital you will need to invest into the business, leasing of premises, employing staff and a whole lot of other important incidentals to consider, or you can choose an online home based business.A franchise business has already done all the research, has an established brand name, can obtain excellent discounting on purchasing of supplies, group training of staff, back up from the parent company, and many other advantages that make it an attractive option to a budding entrepreneur.Although the franchise option may appear to be a viable opportunity one has to take into consideration some of the down slide of buying into a franchise.The first and the biggest hurdle when considering a franchise is the initial outlay, this is usually a large sum of money to invest. You can expect a return on your investment but that is not a short term option.
It can take several years to recoup the cost your investment.In the mean time you also need to run the business, day to day running expenses, lease of premises, staff salaries, bonuses, incentive bonuses, long working hours, daily commute to work often in rush hour traffic, or to beat the traffic an extra early start. To successfully keep control of staff and the day to day running of the business you need to be in early and leave late.The third option a online home based business, this offers tremendous advantages over franchise and mom and pop stores, an online home based business does not require any large investment of capital. Frustrations of commuting, dealing with disgruntled staff, irate customers, long hard hours, worries of being able to pay your bills on time are all eliminated; therefore a online home based business can offer the following advantages:- Stress free working condition
- Flexible working hours.
- More time for your family.
- No outlay of capital or a small investment which can easily be recouped.
- Opportunities to expand and grow to heights undreamed of.

Finding Home Based Business Leads Efficiently

Running a business from home has become the modern trend for many. They are eager to get out from under bosses and extensive work schedules. However, it’s important to know that you can’t just quit a job. You need to have something already lined up first. Start searching by finding home based business leads. This short guide will be your toolbox for finding work that you can do quickly and easily.Finding leads is simple. First, however, you need to know what kind of jobs are out there for you. It is certain that no matter what interest you have you, you will find a business that will allow you to use it to your advantage from home. Those who are interested in the medical field and writing are already set. There are thousands of jobs to be done from home for these fields. This does not mean you have to have an interest in these fields to be successful. Taking time out to research will dig up interesting opportunities for you.After doing research, you have probably found a few businesses you are interested in. Now it’s time to find out how legitimate they are. Use a business verification site to determine how true they are to their word. These sites have reviews from customers, and employees alike.Look for legitimate job leads in other ways too. Start with social networking sites. These have recently boomed in popularity. They bring together job seekers, and recruiters. They are looking for people who will be able to perform specific tasks from home. Keep in mind that some time is needed before you will start getting leads. Patience is key in this situation.Check out social networking sites to get leads. These have boomed in recent years. They have become home to recruiters, websites, and other media. They are whole new way to interact with the anonymous world. Recruiters use social networking sites to find others who are looking for legitimate work from home. Their jobs may not be what you are looking for, but they might lead to others. Pay close attention.Another source of information is to check out blogs. A lot of people blog about their job hunting experiences. They will more than likely have leads plastered on their blogs. They may not have worked out for them, but they may work just fine for you. You can gain plenty of insight from these regular bloggers.Home based business leads are much easier to find than one would think. You need to understand that most of the time, they are not going to just fall into your lap. It will take time, research, and most of all, patience. If you keep all of these things in mind, you will be successful from home before you can blink.

Succeeding With a Home-Based Business

Tough economic times can be the best time to start your own home-based business – especially an Online Home-Based Business. You can’t get laid off, fired, or your position made redundant if you’re your own boss. The best part of operating a business right from your own home is that is can be done without a lot of expensive startup costs or equipment.Assess Customer DemandMany people are hurting right now and the last thing they need is for someone to take advantage of them. You will need to get the basics right by assessing customer demand beforehand. Many people love the idea of working from home for themselves, but they fear there are not many legitimate opportunities out there. The online home-based business industry is thriving, and more and more people are becoming successful entrepreneurs daily.When looking for legitimate online home-based business opportunities, look for testimonies about the product or job opportunity. We usually will feel much better about a business when we see other people involved with whatever it may be. Other people in the same business make us feel a bit more comfortable and should be able to put some of our fears to rest. Don’t be afraid of contacting these people, or the company, with any questions you may have.To make money online you must promote yourself and your online business. The more methods you use to advertise, the more people will visit your website and generate business.Searching through the Internet will give you a good example of what is in demand. Look for ideas that are mostly recession proof. Shopping on the Internet is gaining widespread acceptance because people have found it to be more convenient, less strenuous and you do not need to leave the comforts of your home for doing necessary shopping. You can tap this business opportunity by creating an affiliate marketing firm. There are many affiliate programs available on the Internet, but do some thorough market research before choosing one to start your business.Benefits of Affiliate MarketingOne of the best ways of making money online is with affiliate marketing. Affiliate marketing is an excellent way to start an online home-based business of your own. Many companies will provide you with your own personalized Web site and training course and material. Some companies also offer a ‘shopping-cart’ system which allows you to have products delivered direct to you or your clients’ door.If going into business for yourself is something you just wanted to do, or through necessity because of reduced job opportunities in your area, there are many ways for you to start your own successful online home-based business. Be creative and aware of the possibilities and become your own boss today! Skills and techniques can easily be developed, or enhance the skills you have. You can generate an extremely generous cash flow through a proven online marketing system.Get Essential Tips and GuidanceThere are many home-based business successes that earn much more money than they ever would have, just by following a well conceived and taught course. To learn more about starting a successful online home-based business, and being shown how not to get scammed, please visit my website.

Aim, Facts and Career of MBA in International Business

Technology has converted the world into a global village. Like other things, it has benefited the business as well. Gone are the days, when the business was restricted to a specific place and geographical boundaries were hurdle in expansion of business. Trend of business expansion across the boundaries is on the rise and a lot of competition has been seen in international business.

As international business is a bigger perspective therefore more professionalism, efficiency and skills are required to fulfill its requirement, as compared to domestic business. MBA in International Business has been specially devised to train professionals to meet the challenging demands of international business.


This MBA degree is focused upon multinational business needs and designed to produce a lot of professionals which can understand the sensitivity of worldwide relations and multicultural concerns.
Every business company wants to expand itself as much as they can. After success at domestic level, next goal is to start global trade, for which they need experts who can handle the business at that higher level. Therefore, to meet the demand of international professionals in the market, this significant master’s degree has been started.


After successful completion of the degree program, the graduate has to complete initial interim ship in some renowned company in order to gain working experience. This can be a paid or unpaid interim ship. After having requisite experience one can apply for the job in various organizations. As the level is high therefore salaries are also better than domestic business employees.


Although it is a demanding and tough job but the reward it pays back is so high that one is always ready and motivated to work harder. With such a good degree like MBA in International Business in hand, one can get job in banks, manufacturing companies, government agencies, aviation services, shipping and import export firms.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.